Our Experts

Our wonderful team at Dry & Fly are all experts in hair care, hair styling and are also just really nice! 

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Sarah Ethel - Creative Director

Successful hairstylist and Gold Fever extentionist, Sarah Ethel, has made a name for herself in the hair industry through hard work, a positive attitude, and a willingness to face all obstacles.

Sarah began her journey at Peter Mark, & afterwards, she devoted several years at The National Concert Hall, & RTE where she became an integral part of the team. Sarah gained an international perspective while traveling to London and Paris for showcases, and celebrity clients.

Sarah Ethel has worked with brands such as; Xpose, Instyler, Gold Fever, U Magazine, Social & Personal, Wet Brush, GHD, Cocoa Brown, Lanaiblo, Crazy Color, and L’Oreal. With all the motivation behind her, it was only natural that Sarah Ethel has joined the Dry & Fly team as Creative Director.

Sarah Ethel has over 15 years experience in all aspects of hair dressing, including extensions, session styling; Upstyles, L’Oreal color & teaching.

“I feel so blessed to be doing what I love! There’s nothing better than making a woman look and feel her best", Sarah says. Whether doing extensions or creating a creamy blonde or rich color–keeping the hair shiny and healthy is what’s most important to her. Sarah's attention to detail and her ability to create a unique look that complements each client’s individuality is what continues to motivate her each day.