The Dry & Fly Team
A family of creative experts - Who we are and what we stand for!
In Dry & Fly, it is so much more than just getting a desired look.
We want you to have an experience that makes you not only look great but also feel great.
Our salons are a sanctuary away from the busy city centre. A chance to sit and relax when you outsource the responsibility of making you look and ultimately feel, the best version of yourself.
As more and more of us move to define social as staring into a phone liking strangers photos, we are moving more and more to a life more fast paced, more online, but ultimately, more lonely.
In the bustling modern city, people live closer in their housing, travel closer on their commute and eat closer at restaurants. We are in close proximity to each other but yet we have less and real social interactions.
A good salon is the place that can offer this much needed offline social experience.
At Dry & Fly, we have a strong focus on giving the client not only the look, but also the confidence and a great experience so she walks out feeling great about her hair, lashes and HERSELF.
This is a simple mantra to aid us in realising that we can not only produce great creative work but we can make some feel better in their daily life.
The Dry & Fly environment is truly unique. Enter any of our salons, any day of the week and you will be welcomed with a positive energy from a family of talented professionals, that will oblige you in having a chat about any concerns you may have regarding hair or beauty and offer a transformation that leaves you walking out feeling and looking great. This comes from an environment of a happy team with values that want to make every client truly happy!
We believe a good salon team is like a family, and like every family we have our values:
Teamwork, Honesty, Loyalty, Fairness and FUN!
If you have had a bad day or a long day, and need to get that feeling of walking out not only looking great but feeling great, and when they sometimes just listening over a hairdryer is helping someone. (Good hair is cheaper than therapy!)
Dry & Fly was developed around the concept of social.
The more normal design of mirror on a wall which left you talking to friends and your stylist through a mirror or over a shoulder getting a neck cramp was flipped around to create an experience that gives you a view of the whole salon, your friends and makes you feel like you are in a bar. (and the GnT or Pink Prosecco helps of course ;) )
This pays homage to the historical definition of the word ‘salon’;
“a regular social gathering, especially of writers and artists, at the house of a woman prominent in high society”.
One of our goals is to increase the awareness of the beauty service in providing a social interaction together with a transformative result that makes you not only look but feel great.
In a world of automation, an appointment at a salon is more than a transaction for service, and more than upkeep. It’s a display of creativity, a flow of conversation, an escape for a community of loyal clients, and family of staff to interact with in looking and feeling great.
“Alone we can do so little; together we can do so much.” Helen Keller
If you would like to support our amazing team for Best Salon at the image awards and give a hard working team a great night to remember you can vote here:
Thank you, Team Dry & Fly x